GEORGE TOWN, PENANG – Homegrown bedding brand Getha has strengthened its position in Malaysia’s luxury mattress industry with the launch of its With Love, Getha – Wedding & Celebration Collection, introducing a new product concept that combines cultural heritage, advanced sleep technology and personalised craftsmanship.
Officially unveiled at Gurney Plaza on 14 October 2026, the collection received recognition from the Malaysia Book of Records (MBR) as the “First Chinese Wedding Mattress in Malaysia”, highlighting the company’s efforts to introduce innovative products beyond conventional bedding solutions.
The launch represents a new direction for Getha as it explores opportunities within the wedding and lifestyle market, transforming the mattress from a household necessity into a product associated with meaningful life celebrations.
Inspired by the Chinese matrimonial tradition of an chuang (安床), the collection incorporates cultural elements traditionally associated with the preparation of the wedding bed, including the symbolic colour red and the double-happiness character (囍).
For generations, the an chuang ceremony has played an important role in Chinese wedding preparations, symbolising blessings for happiness, prosperity, harmony and a successful marriage.
By incorporating these traditional elements into its mattress designs, Getha seeks to create a product that appeals to modern consumers while preserving the cultural significance of the occasion.
Getha Project Director Kevin Tan said the latest collection demonstrates the company’s belief that innovation can extend beyond technological advancement to include products that establish deeper emotional connections with customers.
He noted that Getha has continuously introduced sleep innovations such as Nano Silver Protection Technology and Miracle Latex, while also exploring ways to connect its products with Malaysian customs and traditions.
The company believes that a mattress designed specifically for wedding celebrations can offer customers a more meaningful purchasing experience, particularly among couples seeking personalised products that reflect their identity and cultural background.
The new collection features luxurious red side detailing and embroidered Chinese symbols, creating a distinctive visual identity while retaining the core mattress construction and comfort technologies of Getha’s Transforme Miracle Latex series.
In addition to the wedding-focused range, the company has introduced the With Blessing, Getha series, which offers alternative symbolic designs representing love, prosperity, wealth and good fortune.
The expanded selection allows Getha to reach a wider customer segment, including married couples, homeowners and individuals interested in culturally inspired bedroom products.
Personalisation is another key feature of the collection, with customers able to incorporate embroidered names, important dates and customised designs into their mattresses.
Standard embroidery options are priced at RM188 for one row and RM288 for two rows, with a maximum of 18 characters per row.
Customers can choose from Gold, Navy Blue and Dark Brown thread colours, while those seeking greater design flexibility can select a fully customised embroidery panel priced at RM888.
This premium option allows couples to include their own wedding logos or personalised artwork, providing an additional level of exclusivity.
In terms of product performance, the collection incorporates Getha’s Miracle Latex technology, featuring Graphite+ infused into 100 per cent natural latex to support heat dissipation, elasticity and sleeping comfort.
The Transforme Miracle Latex PrimeFibre variant also features rubberised coconut fibre for additional mattress support, complemented by Suprelle Cool Night Fibrefill for improved temperature comfort.
Getha’s broader cooling innovations include BioCool fabric made from sugar cane fibres, designed to create a naturally cooler sleeping surface suited to Malaysia’s tropical climate.
The combination of established sleep technologies and culturally inspired designs allows the company to differentiate its latest offering within the premium bedding market.
The collection is available in Queen and King sizes across two mattress variants, with prices ranging from RM8,999 to RM13,999.
The Transforme Miracle Latex Wedding or Blessing Mattress is priced at RM8,999 for Queen size and RM9,999 for King size, while the PrimeFibre version retails at RM12,999 and RM13,999 respectively.
To support the launch, Getha is offering a 35 per cent discount on the Transforme Miracle Latex collection, together with trade-in rebates of up to RM1,500.
Under the applicable promotional arrangement, customers can purchase the Queen-sized Transforme Miracle Latex Wedding Mattress from RM4,349.35.
The brand is also offering a complimentary pair of Double Happiness cushions with every mattress purchased from the collection, available upon request.
Additional products include the Getha Double Happiness cushions at RM99 per pair and the Nano Silver Tencel Bedsheet in Luxurious Red, priced at RM712 for Queen size and RM812 for King size.
The four-piece bedsheet sets are also eligible for a limited-time 50 per cent purchase-with-purchase promotion, subject to applicable terms and conditions.
The product launch coincided with the official opening of Getha’s new Sleep Therapy Center at Gurney Plaza, located on Level 3, Lot 170-03-72/73.
The showroom provides customers with an opportunity to experience Getha’s mattress technologies while exploring the new wedding and celebration collection.
Beyond retail customers, Getha is also welcoming potential collaborations with wedding planners, interior designers and architectural firms, creating opportunities to introduce the collection within wedding planning and residential design projects.
The company believes the collection demonstrates how traditional cultural practices can inspire new product development while remaining relevant to modern consumer lifestyles.
With its Malaysia Book of Records recognition, expanded retail presence and introduction of personalised wedding mattresses, Getha continues to explore ways to strengthen its offerings within Malaysia’s competitive bedding industry.
The With Love, Getha – Wedding & Celebration Collection is now available at Getha Sleep Therapy Centres, authorised dealers and the official Getha Online Store.
For further information, visit www.getha.com.my or follow Getha on Facebook at @Getha, Instagram at @gethabedding and Xiaohongshu at @Getha.1969.
