AG Autoworld and Herbal Farmer have joined forces for the first time to launch a unique lifestyle initiative: the AG Autoworld x Herbal Farmer Crossover Fun Drive. Taking place on Saturday, 21 June 2025, this collaborative event aims to bring together wellness and automotive enthusiasm in a fun-filled journey across Johor, while promoting community bonding and the joy of driving.
A key highlight of the event is the introduction of Herbal Farmer’s flagship product, the OT Ginseng Drink, a refreshing beverage formulated to enhance stamina and mental clarity perfect for participants embarking on a spirited road trip. This signature drink represents the core wellness theme of the event, promoting a healthy and energized lifestyle on the go.
Exclusively open to Proton car owners, the drive kicks off at the Proton e.MAS AG Autoworld Showroom. A total of 30 Proton vehicles, including popular models such as the S70 and X50, as well as Proton’s innovative electric model, the e.MAS 7, will take part. Participants will first attend a pre-drive briefing and social meet-up session before hitting the road together for the shared journey.
The official flag-off ceremony will be led by Ms. Janessa Kuek, CEO of AG Autoworld, alongside Mr. Alvin Khoo, Head of Marketing at Herbal Farmer. This joint send-off serves as a symbolic gesture of unity and vision shared between both brands, blending mobility innovation with wellness lifestyle experiences.
The first stop on the drive will be Herbal Farmer’s outlet in Johor Jaya, where participants will enjoy a fun and interactive treasure hunt. Lucky winners will receive special goodie bags sponsored by Herbal Farmer, while all guests will be introduced to the brand’s wellness products through an immersive brand experience segment.
The fun continues as the convoy makes its way to the AG Autoworld Proton Showroom in Kluang, the final destination of the day. Guests will be welcomed with a series of family-friendly activities including hands-on workshops, mini games, a buffet lunch, and guided tours of the showroom. A special wellness sharing session, titled “How to Stay Energized During Road Trips,” will be conducted by Herbal Farmer, highlighting the benefits of the OT Ginseng Drink and tips for maintaining vitality on long drives.
According to Ms. Janessa Kuek, CEO of AG Autoworld, the event is part of the company’s ongoing efforts to build stronger connections with Proton owners beyond traditional sales interactions. “This fun drive is a great opportunity to showcase Proton’s innovative vehicles, including our latest electric model, the e.MAS 7. At the same time, it’s a chance to foster lasting relationships within the Proton community through experiences that matter,” she said.
Mr. Alvin Khoo, Head of Marketing at Herbal Farmer, added that the collaboration offers a new platform for the brand to bring its wellness philosophy to life. “We’re thrilled to engage directly with Proton drivers and demonstrate how Herbal Farmer’s products especially the OT Ginseng Drink can be part of a daily routine that supports energy and wellbeing, whether on the road or at home,” he shared.
The AG Autoworld x Herbal Farmer Fun Drive stands as a creative example of how two brands from different industries can combine strengths to deliver shared value, lifestyle enrichment, and meaningful community engagement.
