DestinaAsia

Tag: #AGAutoworld

  • AG Autoworld Launches Malaysia’s First Proton e.MAS Showroom at Sunway Big Box Retail Park Johor

    AG Autoworld Launches Malaysia’s First Proton e.MAS Showroom at Sunway Big Box Retail Park Johor

    AG Autoworld proudly announces the grand opening of its latest Proton e.MAS Medini Showroom, marking a significant milestone in its mission to accelerate Malaysia’s transition toward sustainable mobility. Strategically located at Sunway Big Box Retail Park in Johor, the new Proton e.MAS Medini showroom is the first of its kind in Malaysia, offering visitors a lifestyle-oriented and easily accessible environment to explore Proton’s latest lineup of electric vehicles. This innovative retail concept reflects AG Autoworld’s ongoing commitment to redefining the automotive experience by making EV technology more engaging, approachable, and integrated into modern urban lifestyles.

    In conjunction with the showroom’s grand opening, AG Autoworld also celebrated the expansion of its AG Club with the introduction of 11 new brand partners under its lifestyle partnership programme. The AG Club is an exclusive community platform designed for AG Autoworld customers, where every vehicle purchase comes with lifetime membership. Members enjoy access to a range of lifestyle privileges, curated experiences, and special offers made possible through collaborations with AG Club’s growing network of partners.

    “The launch of our Proton e.MAS Medini showroom represents not just another retail expansion, but a bold step toward connecting people with the future of mobility,” said Ms. Janessa Kuek, CEO of AG Autoworld EV. “By introducing the first Proton e.MAS showroom within a shopping mall, we aim to bring sustainable technology closer to where people live, shop, and socialize transforming how customers experience and interact with electric vehicles.”

    AG Autoworld expressed its sincere appreciation to Proton Headquarters and the Proton New Energy Technology team for their continued collaboration and support. This partnership has played a pivotal role in helping AG Autoworld strengthen Proton’s electric vehicle presence in the southern region. Over the years, AG Autoworld has built a solid reputation as one of Southern Malaysia’s leading automotive groups, recognized for its customer-centric philosophy, innovative retail concepts, and consistent operational excellence. Its expanding network now includes Proton Kluang, Proton Skudai Kiri, Proton Batu Pahat, Proton e.MAS Plentong, and the newly launched Proton e.MAS Medini, further solidifying AG Autoworld’s leadership in the region.

    Beyond its dealership success, AG Autoworld’s true differentiator lies in its vibrant AG Club community an initiative designed to go beyond sales by fostering real connections among car owners, partners, and enthusiasts. The AG Club serves as a hub for shared experiences, exclusive events, and lifestyle collaborations that bring people together through a common passion for innovation and mobility. “The AG Club is more than just a car owners’ group it’s a community that unites people through shared values and experiences,” added Ms. Janessa Kuek. “Through meaningful partnerships and active engagement, we aim to continue building a platform that adds long-term value to our customers, partners, and the wider community.”

    With the opening of the Proton e.MAS Medini showroom, AG Autoworld continues to redefine the automotive experience by blending innovation, sustainability, and lifestyle. Johoreans and visitors alike are invited to visit the new showroom at Sunway Big Box Retail Park Johor to discover Proton’s e.MAS lineup and experience the exciting future of electric mobility firsthand.

  • Wellness on Wheels: AG Autoworld and Herbal Farmer Unite for First Proton Fun Drive Across Johor

    Wellness on Wheels: AG Autoworld and Herbal Farmer Unite for First Proton Fun Drive Across Johor

    AG Autoworld and Herbal Farmer have joined forces for the first time to launch a unique lifestyle initiative: the AG Autoworld x Herbal Farmer Crossover Fun Drive. Taking place on Saturday, 21 June 2025, this collaborative event aims to bring together wellness and automotive enthusiasm in a fun-filled journey across Johor, while promoting community bonding and the joy of driving.

    A key highlight of the event is the introduction of Herbal Farmer’s flagship product, the OT Ginseng Drink, a refreshing beverage formulated to enhance stamina and mental clarity perfect for participants embarking on a spirited road trip. This signature drink represents the core wellness theme of the event, promoting a healthy and energized lifestyle on the go.

    Exclusively open to Proton car owners, the drive kicks off at the Proton e.MAS AG Autoworld Showroom. A total of 30 Proton vehicles, including popular models such as the S70 and X50, as well as Proton’s innovative electric model, the e.MAS 7, will take part. Participants will first attend a pre-drive briefing and social meet-up session before hitting the road together for the shared journey.

    The official flag-off ceremony will be led by Ms. Janessa Kuek, CEO of AG Autoworld, alongside Mr. Alvin Khoo, Head of Marketing at Herbal Farmer. This joint send-off serves as a symbolic gesture of unity and vision shared between both brands, blending mobility innovation with wellness lifestyle experiences.

    The first stop on the drive will be Herbal Farmer’s outlet in Johor Jaya, where participants will enjoy a fun and interactive treasure hunt. Lucky winners will receive special goodie bags sponsored by Herbal Farmer, while all guests will be introduced to the brand’s wellness products through an immersive brand experience segment.

    The fun continues as the convoy makes its way to the AG Autoworld Proton Showroom in Kluang, the final destination of the day. Guests will be welcomed with a series of family-friendly activities including hands-on workshops, mini games, a buffet lunch, and guided tours of the showroom. A special wellness sharing session, titled “How to Stay Energized During Road Trips,” will be conducted by Herbal Farmer, highlighting the benefits of the OT Ginseng Drink and tips for maintaining vitality on long drives.

    According to Ms. Janessa Kuek, CEO of AG Autoworld, the event is part of the company’s ongoing efforts to build stronger connections with Proton owners beyond traditional sales interactions. “This fun drive is a great opportunity to showcase Proton’s innovative vehicles, including our latest electric model, the e.MAS 7. At the same time, it’s a chance to foster lasting relationships within the Proton community through experiences that matter,” she said.

    Mr. Alvin Khoo, Head of Marketing at Herbal Farmer, added that the collaboration offers a new platform for the brand to bring its wellness philosophy to life. “We’re thrilled to engage directly with Proton drivers and demonstrate how Herbal Farmer’s products especially the OT Ginseng Drink can be part of a daily routine that supports energy and wellbeing, whether on the road or at home,” he shared.

    The AG Autoworld x Herbal Farmer Fun Drive stands as a creative example of how two brands from different industries can combine strengths to deliver shared value, lifestyle enrichment, and meaningful community engagement.