WE2025: Future in Motion – Women in Trade, Investment, and Leadership is a dynamic new platform set to spearhead women’s economic empowerment and drive inclusive growth. The initiative features four main components, at least 11 signature events, 25 distinguished speakers, and the announcement of new strategic partners alongside a corporate sponsor. Spearheaded by Qube Integrated Malaysia in collaboration with the Ministry of Women, Family and Community Development and supported by the Ministry of Investment, Trade and Industry, the inaugural event will take place from 25 to 27 November 2025 at the Malaysia International Trade & Exhibition Centre (MITEC). It aims to attract 10,000 participants and facilitate RM100 million in potential trade and investment.
The announcement of partners and corporate sponsor for WE2025 underscored the event’s role in strengthening Malaysia’s SME landscape and the wider economy. SMEs currently contribute 39.5% to the national economy, with women entrepreneurs representing over 20% of all businesses as of 2022. WE2025 serves as an important platform to provide SMEs with national-level exposure while equipping women entrepreneurs with valuable insights and guidance from industry leaders who share similar backgrounds.
Sponsors and Partners recognised at the event – from the left (Ms. Arlene Tan Eng Guat, Vice Chairperson, Malaysia China Chamber of Commerce Women Entrepreneurs Committee; Dato’ Emmy Suraya Hussein, President, Perniagawati; Datin Seri Nadzley Noordin, Honorary Treasurer, National Council of Women’s Organisations; Michelle Lau, Project Director, WE2025; Jessie Tan, Managing Director, Qube Integrated Malaysia; Ms Louise Chin, Chief Financial Officer, Berjaya Food Berhad; Ms Reshma Yusuf, Founding President, Women’s International Shipping and Trading Association (WISTA MY); Cik Zakiah Hanim, Director Of Marketing and Loyalty, Berjaya Starbucks Coffee Company; Encik Wan Abdul Rahman, Co-founder, Ekonomi Rakyat.
Berjaya Food Berhad was unveiled as the corporate sponsor for WE2025, alongside newly announced strategic partners such as the National Council of Women’s Organisations Malaysia, Polity, Peniagawati, Malaysia-China Chamber of Commerce’s Women Entrepreneur Committee, Women’s International Shipping & Trading Association (WISTA Malaysia), WEConnect International, and media partner Ekonomi Rakyat. The event and its conferences will feature an impressive line-up of industry experts and global leaders, including Atifete Jahjaga, 4th President of the Republic of Kosovo; Retno L.P. Marsudi, former Indonesian Foreign Minister; Anne Vasara, Finland’s Ambassador to Malaysia; Pem Zam, Chief Trade Officer of the Royal Government of Bhutan; Dato’ Mohammad Yusof Apdal, Deputy Minister of Science, Technology and Innovation; Prof. Emerita Tan Sri Dato’ Seri Dr. Sharifah Hapsah Syed Hasan Shahabudin, President of the National Council of Women’s Organisations (NCWO); Khairy Jamaluddin, former Malaysian Minister of Health; and Nurul Izzah Anwar, Executive Chairperson of Polity, among others.
In line with the Dasar Wanita Negara 2025–2030, WE2025 a public-private partnership aims to empower women in entrepreneurship, trade, and investment, promote leadership across all levels, and showcase women-led, women-focused, and inclusive enterprises and innovations. It will also drive policy dialogue and strategic partnerships for inclusive reforms. WE2025 consists of four flagship components: the Trade and Investment Exposition, a three-day exhibition featuring over 100 exhibitors; the Leadership Conference, a two-day gathering of 1,000 delegates from government, corporations, chambers of commerce, and academia to discuss megatrends shaping the future; WE in Dialogue, which includes over ten signature events such as the ASEAN Technology Development and Cooperation Summit by Intrinsic SEA, Strong Outside, Struggling Inside: The Reality of Men in Leadership by MyMasterMan, and Women Leading Platforms of Change: From Healthcare to Global Growth by SEACare and the International Wellness Expo; and WE in Exchange, which will offer curated business matching sessions to catalyse partnerships and trade opportunities.
from the left (Michelle Lau, Project Director, WE2025; Jessie Tan, Managing Director, Qube Integrated Malaysia; Ms Louise Chin, Chief Financial Officer, Berjaya Food Berhad; Cik Zakiah Hanim, Director Of Marketing and Loyalty, Berjaya Starbucks Coffee Company showing the commemorative branded tumbler with WE2025 logo designed for the upcoming conference in November 25th – 27th 2025 at MITEC, Kuala Lumpur
Jessie Tan, Managing Director of Qube Integrated Malaysia, shared that WE2025 will be a landmark event for women’s leadership and entrepreneurship in Malaysia the largest of its kind. She highlighted that beyond its scale, the event is about creating meaningful outcomes, driving cross-border and inter-industry partnerships, strengthening leadership pipelines, and showcasing inclusive innovations. She expressed confidence that with the voices and opportunities gathered, WE2025 will play a pivotal role in shaping the future of trade, leadership, and investment in Malaysia.
Berjaya Food Berhad (BFood) joins WE2025 as the corporate sponsor, continuing its long-standing commitment to inclusion and empowerment. The company has implemented initiatives that provide career opportunities for the Deaf community and utilise proceeds from upcycled coffee bags to empower young girls and women from B40 communities. Through its participation in WE2025, BFood aims to foster collaboration and inspiration while driving inclusive and sustainable efforts that uplift women and underserved communities across Malaysia.
Previously announced partners for WE2025 include strategic venue partner MITEC and strategic partners such as The MIND Academy, Malaysian International Chamber of Commerce and Industry, Malaysian Consortium of Mid-Tier Companies, Intrinsic SEA, Yingke Malaysia, Invest Penang, and Bernama. The event is also organised in collaboration with the Department of Women Development, Malaysia External Trade and Development Corporation (MATRADE), and strongly supported by the Malaysian Convention and Exhibition Bureau (MyCEB). Registration is now open for trade delegates, organisations, exhibitors, industry leaders, and visitors eager to participate in this landmark event. For more information or to register, visit https://reg.we2025.com.my/registration-visitor/.
