
ITC Collaborates with BUMITRA, MATTA, and MICA to Boost Muslim Travel
The Islamic Tourism Centre (ITC) has achieved a significant milestone in Malaysia’s commitment to becoming a global leader in Muslim-friendly Tourism and Hospitality (MFTH). This was marked by a groundbreaking collaboration with three major tourism associations: the Bumiputera Travel and Tour Agents Association of Malaysia (BUMITRA), the Malaysian Association of Tour and Travel Agents (MATTA),…