KUALA LUMPUR, 12 MARCH 2026 – Travellers can look forward to an exciting and immersive experience at MATTA Fair April 2026 as Johor takes centre stage as Malaysia’s Favourite Destination. Held at the Malaysia International Trade and Exhibition Centre (MITEC), the three-day fair promises a vibrant showcase of travel opportunities, exclusive deals and engaging activities for visitors of all ages.
At the heart of the event is the Johor Pavilion, located at Level 1, Domestic Hall [1C01], where visitors can explore a comprehensive display of the state’s tourism offerings. The pavilion brings together a wide range of industry players, including hotels, resorts, travel agencies and tourism product operators from across Johor. Visitors will have access to exclusive promotions and best-value holiday packages available only during the fair, making it an ideal opportunity to plan their next getaway.
Beyond travel deals, the Johor Pavilion offers a lively cultural experience that captures the essence of Bangsa Johor. Throughout the fair, visitors can enjoy traditional performances, participate in heritage-themed activities and engage in interactive programmes designed to showcase the state’s unique identity. From cultural showcases to lucky draws and family-friendly activities, the pavilion delivers an engaging and memorable experience for all.
With free admission and operating hours from 10 am to 9 pm daily, MATTA Fair ensures accessibility for everyone. Complimentary shuttle services from KL Sentral and Sunway Putra Mall further enhance convenience, making it easier for visitors to attend and fully enjoy the fair.
