Tune Talk is introducing a new lifestyle addition to its mobile experience with the launch of Tune Talk NOVA, a subscription-based astrology feature now available in the Tune Talk App.
Across the Asia-Pacific region, astrology and horoscope content has evolved into a mainstream digital lifestyle category, supported by strong cultural affinity and rising smartphone adoption. Industry research indicates that the region is among the fastest-growing markets for astrology and horoscope subscriptions, with daily readings, zodiac compatibility, and personalised insights showing strong engagement, particularly among mobile-first Millennials and Gen Z users. This trend reflects a growing expectation for value-added, personalised experiences to be seamlessly integrated into everyday digital platforms.
Tune Talk NOVA delivers both Western and Chinese zodiac readings directly to users, offering quick, AI-driven daily forecasts alongside their usual mobile services.
The feature provides a range of content, including daily, monthly and yearly horoscope readings, Western and Chinese zodiac profiles, shareable zodiac content, and compatibility insights. Designed to blend naturally into users’ daily routines, NOVA allows subscribers to check their forecasts before starting the day or explore compatibility with friends in a light and engaging way.
To mark the launch, Tune Talk is offering first-time monthly subscribers one month of full NOVA access free of charge via auto-renewal, with charges only applying from the second month onward. Users may cancel within the first 30 days to avoid any fees. NOVA passes are available from as low as RM5 for one-day access, while monthly passes start from RM8 depending on plan eligibility. The feature is also complimentary for Epik+ 50 subscribers, while both Epik+ 50 and Epik+ 35 users can receive 100 Tune Talk Points by checking their horoscope readings for three consecutive days.
Commenting on the launch, Gurtaj Singh Padda, Co-founder and CEO of Tune Talk, said there is a clear global shift towards more personalised digital experiences that extend beyond basic utility. He noted that services such as astrology and daily guidance have become part of how users engage with wellness and lifestyle content on mobile devices. With Tune Talk NOVA, he said the company is responding to this demand by offering a simple, value-added feature that fits naturally into subscribers’ everyday digital routines.
For more information, visit www.tunetalk.com or follow @TuneTalk on Facebook, Instagram, and X.
