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Tag: #KitaPilihAYE

  • Who’s That in the Cape? Galaxy AYE Stunt Goes Viral as Malaysia Joins the #AYEHeardThat Craze

    Who’s That in the Cape? Galaxy AYE Stunt Goes Viral as Malaysia Joins the #AYEHeardThat Craze

    Something curious has been happening on the MRT recently, and Malaysians can’t stop talking about it. If you’ve ridden the train lately and caught sight of a metallic-caped figure dancing through the coaches with catchy tunes blasting in the background, you’re not alone. That unexpected burst of colour and rhythm is all part of Samsung’s guerrilla-style campaign for its latest Galaxy A series, and it has officially caught fire online and on the ground.

    Launched on 30 June, the campaign kicked off with ten fully-wrapped MRT trains decked out in Galaxy A colours and slogans. But what really stole the show was a mysterious personality dubbed The Aye Guy a holographic-caped character cruising the carriages alongside the sound of the now-iconic jingle, “Pilih Galaxy A, Memang Smart AYE.” It wasn’t just a commute anymore it was a spectacle. Riders were amused, confused, and delighted, snapping videos and joining in the fun. This mobile playground on rails quickly turned into Malaysia’s most talked-about viral moment.

    Social media lit up as curious commuters and influencers shared their encounters. Notable creators like @shengyou, @notnaddyro, @winniejlk, @mayraa.ray, and @zhen_ting posted their experiences on TikTok and Instagram, prompting waves of likes, shares, and hilarious comments. The burning question? “How many times did you hear ‘Aye’?” Their videos captured a mix of joy, surprise, and laughter, as passengers interacted with The Aye Guy and moved to the rhythm of the catchy jingle a moment of magic on an otherwise ordinary ride.

    Now, Samsung Malaysia is taking that buzz even further with the launch of the “AYE Heard That!” contest. You don’t need to catch the train to take part all it takes is your ears, your guess, and a little bit of luck. The contest runs until 29 September 2025 and is open to everyone across the country. Just listen to the jingle, guess how many “Aye”s you can hear, and drop your answer in the comment section on Samsung Malaysia’s social posts. Include the hashtags #AYEHeardThat, #KitaPilihAYE, and #GalaxyA56, and make sure to follow @SamsungMalaysia to be in the running.

    Up for grabs are thirty brand new Samsung Galaxy Tab S9 FE+ tablets (256GB), each ready to be won by participants who guess correctly. Whether you’re commuting daily or simply enjoying the content online, the challenge is wide open to all Malaysians looking for a fun way to join in the hype.

    The whole campaign shines a spotlight on Samsung’s new Galaxy A56 5G and Galaxy A36 5G smartphones. These devices bring premium features like Awesome Intelligence (AI), Knox Vault security, Samsung Wallet integration, a powerful battery, and high-performance cameras all at an affordable price. With up to four generations of OS upgrades, the Galaxy A series makes smart innovation accessible to everyone.

    For those planning to upgrade, Samsung is offering exclusive rewards worth up to RM329 with every purchase of the new Galaxy A56 5G or Galaxy A36 5G. The promotion includes extended warranties, free storage upgrades, and vibrant colour options to suit any style. The Galaxy A56 5G comes in Awesome Lightgray, Graphite, Olive, and Pink, while the A36 5G is available in Awesome Lavender, Black, White, and Lime. For budget-friendly seekers, the Galaxy A26 5G also joins the lineup with two storage variants and three chic colours.

    You can explore and purchase the new Galaxy A series online through Samsung Malaysia’s official website. Whether you’re team Lightgray or team Lavender, there’s something for everyone.

    So, if you hear the jingle, spot The Aye Guy, or come across the viral videos, remember it’s not just a train ride. It’s a celebration of creativity, community and a whole lot of “AYE!” Join the challenge, guess the count, and who knows you might just win big.

    Links to join the contest and explore the new devices:
    Instagram: https://www.instagram.com/samsungmalaysia/
    TikTok: https://www.tiktok.com/@samsungmalaysia
    Product & Contest Info: https://linktr.ee/samsungmalaysiaofficial

    Let the guessing game begin because when it comes to Galaxy A, Memang Smart AYE!

  • Samsung Turns KL MRT into a Giant Game Zone with Galaxy A ‘Aye Train’ Challenge

    Samsung Turns KL MRT into a Giant Game Zone with Galaxy A ‘Aye Train’ Challenge

    Commuters in the Klang Valley are about to experience their daily rides in a whole new way as Samsung Malaysia unveils its boldest and most playful campaign to date. Launching today, The Aye Train transforms 10 MRT trains into fully-wrapped, vibrant moving playgrounds, designed to capture the attention of all who step onboard. This city-wide activation celebrates the dynamic spirit of the Samsung Galaxy A Series and aims to turn public transportation into a mobile gaming and brand discovery platform for thousands of Malaysians.

    At the heart of this campaign is the interactive “AYE Heard That!” contest, which turns each MRT ride into a mini audio adventure. Participants are encouraged to listen closely for the word “Aye” during their journey. Once they’ve counted how many times it plays, they can scan a QR code available onboard to submit their answer via Samsung Malaysia’s official social media platforms. By following @SamsungMalaysia on Instagram and tagging their submissions with #AYEHeardThat, #KitaPilihAYE, and #GalaxyA56, commuters stand a chance to win one of 30 Samsung Galaxy Tab S9 FE+ (256GB) units. It’s an easy and fun way to stay engaged while commuting and possibly walk away with a powerful new tablet.

    The MRT campaign also shines a spotlight on the new Galaxy A56 and Galaxy A36 smartphones. These devices are packed with Awesome Intelligence (AI) that enhances performance based on users’ habits. Whether it’s sharpening photos, extending battery life, or streamlining multitasking, the AI ensures that users enjoy smooth and efficient daily usage. This is Samsung’s way of making flagship-style performance accessible to more people, aligning with the Galaxy A series’ promise of smart, affordable innovation.

    Security is also a top priority in these new models. With Samsung Knox Vault, sensitive information like passwords and data are protected with hardware-based security. Samsung Wallet, on the other hand, brings seamless convenience with tap-and-go payments and digital storage for cards, travel passes, and personal IDs perfect for busy lifestyles in a connected city. The Galaxy A Series also comes with long battery life, powerful cameras that capture from every angle, and promises up to four generations of Android OS upgrades, giving users peace of mind and future-proof features.

    To sweeten the deal, Samsung Malaysia is offering rewards worth up to RM329 for those who purchase the new Galaxy A smartphones. The promotion includes a one-year extended warranty valued at RM129 and a double storage upgrade worth RM200 delivering great value for those looking to upgrade their mobile experience. The Galaxy A26 5G is priced from RM1,199, the Galaxy A36 5G from RM1,499, while the top-tier Galaxy A56 5G starts at RM1,999, offering premium performance at accessible price points.

    Each model comes in a variety of vibrant colours, designed to suit different personalities and styles. From soft pastels to bold shades, the new Galaxy A devices look as good as they perform. With all these features, the Galaxy A Series continues to push boundaries and deliver real innovation where it matters most in people’s daily lives.

    So whether you’re commuting to work, running errands, or just hopping on the MRT for a ride, keep your ears open and your eyes peeled. Samsung’s Aye Train challenge is in full swing and it’s making every journey more fun, more rewarding, and definitely more Awesome. To find out more or purchase the Galaxy A Series, head to Samsung Malaysia’s official website today. Let the games begin!