Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has officially announced SEVENTEEN members DK, SEUNGKWAN and DINO as its newest Regional Brand Ambassadors for the Asia Pacific region. The appointment marks an exciting new chapter for the brand as it continues to celebrate individuality, movement and everyday comfort through partnerships that resonate strongly with fans and consumers across the region.
Each member represents a distinct expression of Skechers’ versatility and appeal. DK embodies bright, high-energy optimism, SEUNGKWAN reflects a warm and approachable charm, while DINO brings a stylish, performance-driven athleisure edge. Together, they showcase how Skechers’ footwear and apparel effortlessly complement different personalities, lifestyles and fashion preferences, reinforcing the brand’s commitment to self-expression and comfort in motion.
SEVENTEEN DINO
As part of the collaboration, the trio will front Skechers’ upcoming campaigns across key Asia-Pacific markets, including Malaysia, Singapore, Hong Kong, Macau, Thailand and Vietnam. Their natural chemistry, infectious energy and strong connection with fans align seamlessly with Skechers’ mission to inspire confidence, joy and movement, setting the tone for a dynamic and vibrant year ahead.
DK shared that being active and spreading positive energy is central to who he is, whether on stage, playing sports or spending time with fans. He expressed excitement about working with Skechers, describing the brand as a perfect match for his lifestyle with footwear that is comfortable, stylish and ready for any activity, while hoping the collaboration will inspire others to move and enjoy life more freely.
SEVENTEEN DK
SEUNGKWAN highlighted the importance of fans as his biggest source of motivation and said joining Skechers felt natural due to the brand’s fun and energetic spirit. He shared his enthusiasm for creating memorable moments together with Skechers and bringing joy and smiles to fans through the partnership.
DINO emphasised that movement plays a major role in his life both on and off stage, noting that Skechers’ ability to combine style and performance fits seamlessly with his lifestyle. He expressed his excitement in representing a brand that keeps up with his energy and looks forward to sharing that passion with fans through the collaboration.
SEVENTEEN SEUNGKWAN
Zann Lee, Managing Director of Skechers Southeast Asia, said the partnership reflects the brand’s mission to help people look good, feel great and move with confidence. He noted that DK, SEUNGKWAN and DINO’s talent, sincerity and natural connection with fans strongly align with Skechers’ values, adding that the collaboration strengthens the brand’s engagement with new communities while supporting continued growth across key Asia-Pacific markets as it enters 2026.
Under this partnership, DK, SEUNGKWAN and DINO will appear in upcoming marketing campaigns featuring key Skechers collections, including Skechers Hands Free Slip-ins®: GOwalk® Max Cushioning® Flex, Skechers Street™ UNO Ryze, Skechers GOrun Consistent Pro, Skechers Hands Free Slip-ins®: Max Cushioning® Glide-Step®, Skechers Hotshot, as well as Skechers Lifestyle and Performance Apparel.
In Malaysia, Skechers products are available at 114 physical stores nationwide and online through skechers.com.my, Shopee and Lazada.
