Samsung Malaysia’s “Phone Eats First” Campaign: A Celebration of Malaysian Cuisine

Last year, Samsung Malaysia inspired travelers to explore the beauty of Malaysia with the “Go the S-tra Mile” initiative. Using the Galaxy S Series, Malaysians showcased the country’s tourism treasures through stunning photography, capturing breathtaking landscapes and cultural highlights. The response was overwhelming, with countless photos revealing Malaysia’s allure from coastlines to mountaintops.

This year, Samsung is turning its focus toward a new theme that’s just as mouth-watering: “Phone Eats First!” This campaign encourages Malaysians to dive into the nation’s culinary diversity, capturing delicious dishes and unforgettable moments with friends and family. The concept is simple but irresistible: before taking that first bite, snap a photo to share the flavors and stories behind every meal.

Through “Phone Eats First,” Samsung continues its mission of celebrating what makes Malaysia unique, showcasing its rich and diverse culinary landscape. This campaign invites you to immerse yourself in a sensory experience, from vibrant food colors and aromas to the sounds of bustling eateries. It’s a chance to honor Malaysia’s culinary gems, capturing each meal as a memory and sharing the joy of local food.

Join the Celebration of Malaysian Food

From 18 October 2024 to 22 November 2024, Samsung Malaysia invites everyone to participate. Here’s how you can share your best foodie moments with the world:

1. Take a Photo with Your Galaxy S Series Device: Capture any Malaysian dish, whether it’s a street food classic or a favorite family recipe.

2. Share on Social Media: Post your photo on Instagram, Lemon8, XHS, TikTok, or Facebook with the hashtags #GoTheStraMile and #withGalaxy, and don’t forget to tag @samsungmalaysia.

3. Make Your Profile Public: Ensure your account is set to public so Samsung Malaysia can view your entry and highlight your unique culinary perspective.

Get ready to fill your social feeds with the sights and flavors that define Malaysian cuisine. With the Samsung Galaxy S Series, you can bring every detail of each dish to life, sharing your passion for Malaysia’s food culture with friends, family, and fellow Malaysians.

To participate in the S-tra Mile Contest, simply snap Malaysian food photos on your Samsung Galaxy S Series devices, share it on Instagram, Lemon8, XHS, TikTok, or Facebook with the hashtags #GoTheStraMile #withGalaxy, and tag @samsungmalaysia. Participants must ensure that their social media profiles is made visible to the public.

Finally, participants can share their entries and complete the registration for the contest by visiting https://www.samsung.com/my/go-stra-mile-registration/.

5 winners will be selected to win a 4-days, 3-nights trip worth RM8,000 to the stunning landscapes of East Malaysia. So, grab your phone, take a bite, and let the flavors of Malaysia inspire your next great adventure!

Check out the #GoTheStraMile Video here: https://www.youtube.com/watch?v=dX3LJu1jwPo

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