Prudential BSN Takaful Berhad (PruBSN), Malaysia’s leading family takaful operator for 12 consecutive years, has strengthened its collaboration with KPJ Healthcare Berhad (KPJ Healthcare) through the PruBSN x KPJ Healthcare Wellness Event held on 15 November 2025 at Damansara Specialist Hospital 2 (DSH2). The event reflected the enduring partnership between both organisations in widening access to quality healthcare and encouraging healthier lifestyles among Malaysians. In line with the promotion of PRUPanel Plus, the initiative focuses on expanding healthcare benefits for PruBSN medical certificate holders and KPJ customers across the country.
PRUPanel Plus comprises 60 selected panel hospitals nationwide that have formed strategic partnerships with PruBSN, with plans for expansion every two years to further broaden accessibility and strengthen healthcare options. These hospitals offer exclusive privileges to PruBSN medical certificate holders, including deposit and administrative fee waivers during admissions, special gifts, engagement opportunities, and access to quality medical treatment. While the offerings may differ by hospital, all PRUPanel Plus partners are united in their mission to make healthcare more accessible and to elevate the customer experience.
Through collaborations with reputable healthcare providers such as KPJ Healthcare, PruBSN aims to ensure timely, high-quality medical services while minimising financial strain on customers. All 30 KPJ hospitals nationwide are currently recognised as PruBSN panel hospitals, with 18 designated as PRUPanel Plus facilities. PRUPanel Plus forms part of PruBSN’s broader Health Pillar, which emphasises delivering enhanced healthcare experiences through strategic partnerships.
Speech by Dato’ Mohamad Farid Bin Salim (COO KPJ Healthcare)
PruBSN Officer-in-Charge, Kelvin Wong, said that health has evolved beyond a product category to become a core strategic pillar for the organisation. As Malaysians face rising medical costs and increasing chronic health conditions, PruBSN’s role extends beyond offering protection. He highlighted the introduction of The Peace-of-Mind Plan, reaffirming the company’s promise to its four million customers in Malaysia and reinforcing its commitment to assist individuals when they need support the most.
Chin Keat Chyuan, President and Managing Director of KPJ Healthcare, expressed that the partnership aligns with KPJ Healthcare’s purpose of providing communities with greater confidence when seeking care. He emphasised the organisation’s commitment to timely treatment, clear care pathways, and supportive experiences across its network. Initiatives such as PRUPanel Plus, he noted, encourage proactive healthcare engagement and reinforce the assurance both organisations aim to deliver.
The Wellness Event marked the final stop of a nationwide roadshow that began in the northern region at Ipoh Specialist Hospital, continued to the southern region at Bandar Dato’ Onn Specialist Hospital, and proceeded to the east coast at KPJ Perdana. The one-day programme at DSH2 brought together customers, healthcare professionals, and families to promote healthier living, offering complimentary health screenings, educational health talks, PRUPanel Plus advocacy sessions, and family-friendly activities including a colouring contest for children.
Speech by Manisha Keyal (Chief Health Officer, PruBSN)
PruBSN also continues to fulfil its commitment to customers through meaningful financial protection. In 2024, the company paid RM1.2 billion in claims covering personal accidents, medical treatments, critical illnesses, total permanent disability, and death. Each claim represents a personal story and real-life challenges faced by families, underscoring PruBSN’s dedication to being present when support is needed most.
To ensure customers receive the best possible care, PruBSN works closely with healthcare professionals so that clinical decisions remain in the hands of doctors, while the organisation focuses on confirming coverage according to certificate terms. By reviewing essential medical documentation such as admission forms and imaging reports, PruBSN ensures that diagnoses and treatments follow regulatory and professional standards.
The company continually refines its claims processes through ongoing feedback from customers and healthcare partners, improving transparency and responsiveness. Underwriting rules and policy terms are applied consistently in accordance with the Financial Services Act and Islamic Financial Services Act. This collaborative approach promotes fair, evidence-based decisions and reinforces trust within the ecosystem, ensuring that customers, providers, and partners are supported with clarity and integrity.
