Al-Ikhsan Sports, Malaysia’s leading sports retailer, proudly announces the launch of its latest brand campaign, “For Everyday Athletes,” celebrating individuals who incorporate movement into their daily lives. This initiative underscores the brand’s commitment to making sports accessible and inspiring for all Malaysians.
With over 190 outlets across Peninsular Malaysia, Al-Ikhsan Sports has been a cornerstone in promoting active lifestyles for more than three decades. The “For Everyday Athletes” campaign is a tribute to those who find time to stay active amidst their daily routines, whether it’s a morning jog, a quick stretch at the office, or an evening walk.
“At Al-Ikhsan Sports, we believe that an active lifestyle enhances both physical and mental well-being,” said Datuk Hishammudin Hasan, Chief Executive Officer of Al-Ikhsan Sports. “This campaign is close to my heart, and I am proud to lead a company that has been the catalyst for everyday athletes for over 30 years.”
Coinciding with the campaign launch, Al-Ikhsan Sports has unveiled its new concept store at Elmina Lakeside Mall. This store offers an elevated retail experience with an intuitive layout, a fresh and inspiring ambiance, and a curated selection of global and local sports products. The Elmina store is the first of Al-Ikhsan’s new generation stores, with upcoming locations planned in AEON Shah Alam, Ipoh Parade, and Mayang Mall.
Key highlights of the “For Everyday Athletes” campaign include the launch of the Al-Ikhsan Loyalty Programme in June 2025, featuring a fitness-linked rewards system to encourage daily activity. Additionally, community-driven activations and on-ground events are designed to connect individuals through movement.
Rooted in its brand promise of being proudly Malaysian, Al-Ikhsan Sports continues to bring global sporting expertise to local communities. The “For Everyday Athletes” campaign reinforces the brand’s dedication to supporting Malaysians from all walks of life in their pursuit of an active lifestyle.
Whether you’re embarking on your first fitness journey or maintaining an active routine, Al-Ikhsan Sports is here to support you every step of the way. Because every movement counts, and we are all athletes every day. Follow the campaign on social media using #4EverydayAthletes and #alikhsanSPORTS. For more information, visit www.al-ikhsan.com or follow @alikhsansports on social media for the latest updates.
