The four winners of the 23rd edition of the Music Industry Awards’ categories for “Best New Artiste,” “Best Music Video,” “Song of the Year,” and “Album of the Year” will cherish this moment forever (AIM). This is due to the fact that, for the first time, in addition to receiving the coveted AIM trophy, they will also get the Music Industry Digital Content Fund, commonly known as DKD, which is an incentive provided by the government through the Ministry of Communications and Multimedia Malaysia (K-KOMM), to local music industry professionals. The DKD money of RM50,000 for “Best New Artiste,” RM20,000 for “Best Music Video,” and RM200,000 for “Album of the Year” will be given to the winners of the chosen prize categories.
DKD represents one of the Government’s essential sectors for assisting and encouraging members of the creative sector to create, sell, and share high-quality creative material for both domestic and international markets. This demonstrates the Government’s sincerity and commitment to supporting the expansion of the creative industries, especially the music business, which has enormous potential to serve as one of the primary drivers of economic development in the new digital economy.
Rosmin Hashim, Chairman of the Recording Industry Association of Malaysia (RIM) and the AIM23 Organising Committee said, “We have just received this good news from K-KOMM and RIM as the organisers of AIM, is very appreciative and grateful for the support given by the Government to the local music industry players. In line with AIM’s goal to improve the quality of creative content, the initiative through DKD to the four winners of AIM’s main categories will be a catalyst for music industry activists to produce high quality and international standard creative content works”.
The DKD awarded to the winner of the ‘Best New Artiste’ award category, for example, may be utilised to generate higher quality singles for the recipient while advancing the artiste’s career. Meanwhile, the DKD reward to the ‘Song of the Year’ award winner enables them to create new singles and music videos with improved production quality.
Additionally, DKD monies are granted to the winners of the categories for “Best Music Video” and “Album of the Year” awards in order to promote the creation of additional albums with high quality and promise for the domestic and global markets.
The DKD granted to the AIM23 winners will be distributed through the recording business to the particular winners, ensuring that the DKD investment has the greatest possible impact and involves multiple employment opportunity chains in the local music industry ecosystem. For more information about AIM, please visit www.aim.org.my.
