Homegrown mobility app Setel has introduced Voice Fuelling, an AI-powered experience that allows users to activate their fuel pump using voice commands in English, Bahasa Melayu, Mandarin and Tamil.
Currently in beta, Voice Fuelling builds on Setel’s existing One-tap Fuelling feature, offering a more intuitive and accessible way for Malaysians to complete their fuelling experience.
Designed for everyday motorists, motorcyclists, fleet operators and e-hailing drivers, the feature also aims to make digital fuelling more approachable for users who are new to mobile applications or simply prefer using voice commands instead of tapping.
To familiarise Malaysians with the new experience, PETRONAS dealers and ground crew will support on-ground activations to introduce Voice Fuelling and assist customers in setting up the feature.
Once activated in the Setel app, users can start fuelling by simply stating their pump number. Setel’s AI then processes the transaction using the user’s preferred payment method and fuelling preferences.
According to Abdullah Ayman Awaluddin, Chief Executive Officer of Setel, the introduction of Voice Fuelling reflects Setel’s approach to using technology to simplify everyday experiences.
He said the feature demonstrates how AI can help remove small frustrations from daily activities while making digital experiences more intuitive and welcoming. The ability to use a preferred language, he added, is also an important part of making technology feel more natural and accessible to Malaysians.
As part of its efforts to welcome more Malaysians to the Setel platform, new users can earn 5x Mesra Rewards points, capped at 500 points, after downloading the app, registering, verifying their account and fuelling a minimum of one litre.
The offer is valid once per user and applies to RON95, RON97 and Diesel, including BUDI95 and BUDI Diesel. Other terms and conditions apply.
Existing Setel users can also enjoy additional savings, bonus points and value through Setel Savers, while the Refer a Friend programme allows users to earn Setel Credit and stand a chance to win prizes.
From October until the end of the year, Full Thank will continue as an extension of Setel’s ongoing campaign, alongside other promotions and rewards.
For more information, users can visit the Setel app, Setel’s official website, or its social media channels.
