Enhancing Every Travel Experience at MATTA Fair September 2026

KUALA LUMPUR, 24 AUGUST 2026 — The Malaysian Association of Tour and Travel Agents (MATTA) is once again joining forces with Malaysia Aviation Group (MAG), which returns as the Official Airline Partner and Premier Sponsor of the 59th edition of the National MATTA Fair. Taking place from 4 to 6 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, the partnership reflects both organisations’ continued commitment to making travel more accessible while enhancing the overall visitor experience.

Through its participation, MAG will showcase its latest travel offerings, innovations and exclusive promotions across its airline network, including Malaysia Airlines, Firefly and Amal. Visitors can also explore lifestyle and holiday offerings through Enrich, Journify and MHholidays, providing greater convenience, flexibility and value throughout their travel journey.

MATTA President Nigel Wong said travel remains one of the most meaningful ways for people to connect with new places, cultures and communities. He added that MATTA Fair continues to create opportunities for Malaysians to discover the world, particularly as Malaysia strengthens its position as a destination of choice under Visit Malaysia 2026.

MAG will have a significant presence at the Fair through its MAG Arena, located at the International Hall on Level 3. Spanning more than 46,000 square feet and featuring 60 booths, the Arena will serve as a key attraction, offering immersive and interactive experiences that showcase MAG’s diverse travel and lifestyle portfolio.

Visitors can discover exclusive promotions and special fares across Malaysia Airlines and Firefly’s domestic and international networks. Destinations featured include regional favourites such as Bangkok, Singapore, Jakarta, Bali and Hanoi, as well as long-haul destinations including London, Melbourne, Sydney, Tokyo and Auckland.

The MAG Arena will also bring together aviation, technology and lifestyle in an engaging showcase. Visitors will have the opportunity to explore MAG’s latest digital innovations and next-generation cabin products while experiencing the signature warmth of Malaysian Hospitality.

Adding to the excitement, visitors who make flight bookings can enjoy exclusive merchandise redemption, while those spending a minimum of RM100 can enter the Buyers’ Contest for a chance to win return Business Class tickets on Malaysia Airlines to destinations such as Paris and Tokyo. This year’s Fair will also feature exclusive meet-and-greet sessions with Manchester United legends, as well as renowned local and international sports personalities.

Beyond airline promotions, MAG’s integrated travel ecosystem will offer additional value through Flight + Hotel packages via MHholidays, exclusive travel and lifestyle deals through Journify, as well as savings on seat selection and prepaid baggage. Enrich members can also enjoy the Enrich Priority Sale from 1 to 2 September 2026, giving them early access to promotional fares.

MAG Chief Commercial Officer of Airline Business Dersenish Aresandiran expressed appreciation to MATTA for once again placing its trust in MAG as the Official Airline Partner and Premier Sponsor. He said the longstanding partnership reflects a shared ambition to make travel more accessible, strengthen Malaysia’s position as a leading tourism gateway and support the country’s tourism aspirations under Visit Malaysia 2026.

The 59th edition of the National MATTA Fair will feature 2,054 booths from 306 participating organisations, offering visitors a wide selection of travel packages and holiday deals. Visitors can also participate in the Ride & Reels Contest by capturing and sharing their journey to the Fair via the complimentary shuttle service for a chance to win technology prizes, while the Spin & Win activity offers exclusive travel merchandise.

The three-day Fair will also feature exciting stage performances by surprise local artists, adding to the festive atmosphere. Admission to MATTA Fair is free, with the event open from 10am to 9pm from Friday to Sunday.

To ensure convenient access, complimentary shuttle services will operate between KL Sentral, Sunway Putra Mall and MITEC. Visitors who prefer to drive can also make use of parking facilities at several locations around MITEC and its surrounding areas, making the Fair a convenient platform to discover new destinations, enjoy exclusive travel promotions and plan their next adventure.

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