Applecrumby and CARs International have introduced an exclusive “Fresh Rides, Happy Dads” giveaway campaign.

In conjunction with Father’s Month, Applecrumby and CARs International have teamed up to launch the “Fresh Rides, Happy Dads” campaign, a special initiative designed to celebrate fathers while rewarding families with essential everyday cleaning products and premium car care experiences. Running until 30 June 2026, the collaboration highlights the shared commitment of both brands in supporting modern family lifestyles, where cleanliness, comfort, and convenience play an important role both at home and on the road.

The campaign brings together Applecrumby’s range of natural, safe, and family-focused cleaning essentials with CARs International’s professional vehicle care expertise, offering a holistic approach to daily living. From unexpected spills during family travel to maintaining a clean and comfortable driving environment, the initiative reflects the realities of busy parents who rely on practical and trustworthy solutions to manage everyday challenges.

According to Applecrumby founders Sean and Jesmine Tan, the brand’s philosophy is rooted in creating products they would confidently use for their own families. They emphasised that whether dealing with sudden messes on the road or handling daily routines, parents deserve cleaning solutions made with safe, natural ingredients that maintain high standards beyond the home environment. The partnership with CARs International, they added, is a meaningful way to honour fathers who consistently work behind the scenes to keep families running smoothly.

CARs International General Manager, Mr. Chin, also highlighted the importance of a clean and comfortable vehicle in enhancing the overall driving experience. He expressed enthusiasm over the collaboration, noting that the partnership allows both brands to deliver added value to customers while encouraging motorists to enjoy fresher and more pleasant journeys every day.

How to join:
Applecrumby:

1. Spend RM350+ on the Applecrumby website or any physical store.
2. Screenshot or take a picture of your order receipt.
3. Scan the QR code to open a WhatsApp chat with Applecrumby.
4. Follow the steps in the WhatsApp chat to send proof of purchase and claim the
   voucher.
   The first 100 valid submissions will receive a CARs International Car Wash +
   Vacuum + Cabin Sanitization Voucher worth RM124.

CARs International:

1. Spend RM 350 only at selected centres / mall only
2. Centres / mall location:
   ● Sunway 163 Mall
   ● Mid Valley
   ● The Gardens
   ● Suria KLCC
   ● The Exchange TRX
   ● The Curve
   ● 1 Utama
   ● Sunway Pyramid
   ● IOI Mall Puchong
   ● IOI City Mall

As part of the campaign, the first 100 eligible customers will receive the “Fresh Ride, Fresh Start” bundle valued at RM113.30. The package includes Premium Honey Wipes infused with Manuka honey, laundry detergent, multi-purpose cleanser, and no-rinse nappy cleanser, all formulated with safe and natural ingredients designed for everyday family use.

Through this collaboration, Applecrumby and CARs International aim to elevate everyday routines by combining household essentials with automotive care services. The “Fresh Rides, Happy Dads” campaign ultimately seeks to create cleaner, more comfortable, and more rewarding journeys for families, while celebrating the important role of fathers in keeping life moving forward.