Majestic Gen has announced that Gen Sphere, its flagship freehold serviced apartment development in Johor Bahru, has achieved a 100 percent take-up rate since its launch in July 2025, marking a significant milestone within the highly competitive city centre property market. The achievement reflects growing confidence in Johor Bahru’s emergence as one of Southeast Asia’s most dynamic urban destinations, while highlighting strong demand for residential developments that combine strategic connectivity, modern lifestyle appeal, and long-term investment value.

Developed on 1.25 acres of prime land with a Gross Development Value (GDV) of RM837 million, Gen Sphere has attracted a diverse group of buyers ranging from young professionals and families to experienced investors. Buyers were drawn to the project’s adaptability, future growth potential, and its location within Johor Bahru’s central growth corridor, where rapid infrastructure development and cross-border mobility continue to reshape the city’s urban landscape. The strong response also reflects increasing confidence in Johor Bahru’s evolution into a cosmopolitan regional hub.

Majestic Gen Chief Executive Officer Dato’ Hoo Kim See described the milestone as a strong affirmation of the company’s vision to create homes that resonate with the aspirations of a new generation seeking opportunity, connectivity, and growth in Johor Bahru. He said the overwhelming response reinforces the company’s commitment to developing living spaces that reflect the city’s growing confidence and future potential.

Connectivity remains one of the key factors driving demand for properties in Johor Bahru, particularly among buyers seeking greater convenience and accessibility between Malaysia and Singapore. Gen Sphere is strategically located approximately 440 metres from JB Sentral and 700 metres from the Bukit Chagar RTS Link Station, offering residents seamless access to key transportation hubs and cross-border travel. A proposed direct connection to the existing link bridge to JB Sentral is expected to further enhance accessibility and convenience for residents.

The upcoming RTS Link is set to transform cross-border travel between Johor Bahru and Singapore by reducing travel time to just six minutes. This major infrastructure development is expected to strengthen Johor Bahru’s position as one of the region’s most connected gateway cities, further enhancing the appeal of developments such as Gen Sphere among homeowners and investors.

Majestic Gen Executive Director Mr Ta Wee Dher said the RTS Link is reshaping the way people live, move, and connect, adding that Gen Sphere was designed in anticipation of this transformation. He noted that the strong take-up rate demonstrates buyers’ recognition of the development’s value as Johor Bahru enters a new phase of economic and urban growth.

Designed as a modern lifestyle landmark, Gen Sphere reflects Johor Bahru’s evolving identity through contemporary architecture, landscape design, and community-focused living spaces. The development’s design is inspired by the convergence of cultures and ideas shaping the city today, incorporating organic forms, luminous detailing, and modern elements that embody energy and progress.

Its Neo Horizon landscape concept blends biomimicry with neo-futuristic design principles to create an environment where greenery, natural light, and open spaces encourage relaxation and renewal. The project aims to balance urban sophistication with nature, creating spaces that foster comfort, well-being, and a sense of belonging.

The development comprises 996 residences designed with flexibility and modern living in mind. Each unit features layouts that accommodate multigenerational living, rental opportunities, and hybrid work lifestyles. Residential options range from one-bedroom units measuring 459 sq ft to three-bedroom homes of 755 sq ft, including selected 700 sq ft duplex units featuring double-volume interiors and panoramic views of the Johor Bahru skyline. With prices starting from RM609,000, Gen Sphere offers buyers a rare opportunity to own a freehold property in the heart of Johor Bahru.

Residents will also enjoy an extensive range of lifestyle facilities spread across four levels and eight themed zones. These include social and recreational spaces such as BBQ terraces, pavilions, and a recreational basketball court, alongside wellness-focused amenities including a yoga deck, jogging path, reflexology path, outdoor fitness areas, and a children’s playground.

At the upper levels of the tower, the Retreat and Aqua Zones on Level 50 feature swimming pools, spa pools, cabanas, and elevated lounges overlooking Johor Bahru’s skyline. Meanwhile, the Fitness Zone on Level 50M completes the lifestyle offering with a fully equipped gymnasium and multipurpose courts for pickleball and badminton.

Through Gen Sphere, Majestic Gen aims to redefine urban living in Johor Bahru by creating a landmark development centred on aspiration, community, and long-term value. As Johor Bahru continues its transformation and growth, the development reflects both the city’s ambitions and Majestic Gen’s commitment to building sustainable communities for the future.

For more information, visit Majestic Gen Official Website