Yeo Hiap Seng (Malaysia) Berhad (Yeo’s) joined Keretapi Sarong 2025 as the Official Beverage Partner, bringing Malaysians together to celebrate the spirit of unity. The cultural event filled Kuala Lumpur with colours, traditions, and joyous energy as people gathered to honour Malaysia’s diverse heritage.
More than just a train ride, Keretapi Sarong has grown into a meaningful symbol of togetherness where Malaysians from all walks of life come together to embrace diversity and share national pride. This year also marks the first-ever partnership between Yeo’s and Keretapi Sarong.
Over 15,000 participants are expected to take part in the celebration, wearing traditional sarongs while travelling into the city before gathering at TRX for the grand finale. As the Official Beverage Partner, Yeo’s will keep participants refreshed with complimentary drinks while also adding fun through a Sarong Style Contest and traditional games at the Yeo’s booth.
Since 1942, Yeo’s has been a trusted name in Malaysian households with favourites such as Yeo’s Chrysanthemum Tea and Yeo’s Soy Milk, alongside a growing variety of teas and new offerings. Every product is crafted with care, using less sugar, carrying the Healthier Choice Logo, free from preservatives, and certified Halal, in line with Yeo’s promise to provide Malaysians with healthier beverage choices.
Irene Wang, Head of Brand Marketing for the Asian Drinks Category at Yeo’s Malaysia, shared that the company is proud to refresh more than 15,000 participants through this cultural movement. She added that what makes the moment even more meaningful is that those beginning their journey from LRT Ampang will enjoy the first sip of Yeo’s as they march together in the true Malaysian spirit towards the main event.
This collaboration reflects Yeo’s dedication to supporting cultural pride, strengthening unity, and continuing its mission to refresh communities across the nation.
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