PRIMEWORKS STUDIOS EXTENDS REACH FOR ALIF & SOFIA PRESCHOOL ANIMATION WITH DISTRIBUTION DEAL TO KIDS’ STREAMING SERVICE Muslim Kids Television

The award-winning content creator and top aggregator of premium content in Malaysia, Primeworks Studios, is excited to announce a continued cooperation with Muslim Kids TV through a distribution agreement. This partnership marks a crucial turning point for Primeworks Studios as it launches the animated film ALIF & SOFIA, which was co-produced with Blindspot Studios and is now available in English dubbing in new markets like the US, UK, New Zealand, Canada, and Australia. On September 15, 2023, Muslim Kids TV will debut ALIF & SOFIA, the Best Preschool Program (Malaysia) winner of the Asian Academy Creative Awards 2020.

ALIF & SOFIA is an enchanting animated series that follows the heart-warming daily adventures of two curious siblings set against the backdrop of a vibrant Islamic community. Each episode blends engaging storytelling with essential Islamic values providing children with valuable life lessons in compassion, resilience and friendship. With endearing characters and beautifully crafted animation, ALIF & SOFIA captivates young hearts and nurtures their imagination. Following its initial release on Disney+Hotstar in Southeast Asia in 2021, Primeworks Studios’ partnership with Muslim Kids TV extends this exceptional
content to families in new territories, offering an unparalleled educational and entertainment experience for children worldwide.

“We are thrilled to unveil ALIF & SOFIA to audiences in the United States, United Kingdom, New Zealand, Canada, and Australia through our collaboration with Muslim Kids TV,” said Nini Yusof, Chief Executive Officer of Media Prima Television Networks and Primeworks Studios. “This heartwarming series embodies our dedication to creating exceptional content that resonates with young audiences, while also instilling valuable values and cultural appreciation.”

Lukman Othman, Director of ALIF & SOFIA and Chief Executive Officer of Blindspot Studios, added “Crafting a world as enchanting as ALIF & SOFIA was a labor of love. We aimed to instill the richness of Islamic culture in a captivating narrative that resonates with children universally. Witnessing our creation transcend borders and cultures through this collaboration is a gratifying achievement.”

The partnership between Primeworks Studios and Muslim Kids TV reflects a shared commitment to providing young viewers with enriching content that celebrates cultural diversity and fosters positive growth. The distribution of ALIF & SOFIA on Muslim Kids TV represents a pivotal step for Primeworks Studios in expanding its global footprint and reinforcing its position as a prominent content provider that resonates with diverse audiences worldwide.

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