Vivo has secured the top rank in China’s smartphone market for the second quarter of 2023, according to market research authority Canalys, which is exciting news for the mobile sector. Despite intense competition, vivo emerged as the leader in smartphone shipments, having delivered about 11.4 million units and capturing an astonishing 18% of the market.
In Q2 2023, China’s smartphone shipments were 64.3 million units, slightly down by 5%, despite economic challenges and global uncertainties. However, vivo’s consumer-oriented approach led to significant improvement, propelling them to the industry forefront.
Earning the esteemed position as one of the top 5 best selling smartphone brands globally, vivo has significantly expanded its reach across the world. Presently, it caters to a vast user base exceeding 400 million individuals, spanning across more than 60 countries and regions.
Consumers are becoming more willing to spend money on high-quality products, said Canalys analyst Amber Liu. Since last year, the average selling price of cellphones in China has topped $450, and analysts predict that it will rise much further over the coming quarters. This confirms vivo’s unwavering dedication to providing its users with services that are of the highest quality and value.
Recently, vivo reinforces its industry leadership in Malaysia with the launch of vivo Y78 5G. This device sets new standards with a 64MP OIS camera and an OLED dual-curved screen, all available at an affordable price of only RM1399
For more information, stay tuned to vivo Malaysia’s official Facebook Page.
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