Snacks, Streams, and Social Vibes: How PepsiCo Is Winning Gen Z in Malaysia
As Gen Z reshapes consumer culture with every scroll, stream, and swipe, PepsiCo is meeting this generation where they live in content, on platforms, and through values-driven connection. In an age where snacks are not just eaten but featured in selfies, shared in livestreams, and infused with cultural relevance, PepsiCo is leaning into a new…