KUALA LUMPUR, August 23, 2019 — Nestlé today launched Starbucks At Home, a new range of premium coffee products for consumers across Malaysia and Singapore. It is the first product launch since Nestlé and Starbucks joined forces in August 2018 and created a global coffee alliance. It also marks the first time Starbucks coffee enters Malaysia and Singapore in-home.
The range of Starbucks At Home coffee will consist of 11 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks capsules developed using Nescafé Dolce Gusto proprietary coffee and system technologies.
“The alliance between Nestlé and Starbucks brings together the world’s most iconic coffee brands- Nescafé, Nespresso and Starbucks — to unlock the exciting opportunities in the growing coffee market in Malaysia and Singapore. Now, Nestlé is even better positioned to offer the best coffee choices to further delight consumers in the two countries,” said Mr Juan Aranols, Market Head of Nestlé Malaysia/Singapore and CEO, Nestié (Malaysia) Berhad.
Nestlé has a long and rich coffee experience in the Region. The move capitalizes on its system know-how as well as its manufacturing expertise and distribution excellence. It also builds on Starbucks legacy and firm premium position of high-quality coffees and signature flavors anchored by an unparalleled experience that has been deeply-rooted for the past two decades in Malaysia and Singapore.
“Our companies have a deep business foundation in this market and we share common values and the same passion for coffee This global alliance will help grow both the in-home and out of home coffee market through exciting innovations and coffee solutions that will cater to a wider consumer group,” added Mr Aranols.
The new range of coffee products includes a variety of signature Starbucks blends and single-origin coffees, as well as a selection of classic beverages such as Caramel Macchiato and Cappuccino. All products are made from high-quality 100% Arabica coffee, ethically sourced from farmers in the world’s premier coffee growing regions adhering to the Starbucks CAFE Practices program.
Through the Starbucks At Home range, consumers can now easily recreate their favorite Starbucks signature flavors in the comfort of their home.
“With this launch, we will be able to accelerate the innovation and development of the coffee category and bring consumers a more convenient, customized and high-quality coffee offerings. Customers will also be able to further diversify their Starbucks coffee occasions beyond the in-store and online experiences. Through our passion for coffee, we will continue to delight consumers and customers by delivering the best coffee experience at-home, at-work and on-the-go,” said Mr Othman Chraibi, Business Executive Officer, Beverages Business Unit, Nestlé (Malaysia) Berhad.
Expansion to new channels- e-Commerce and Foodservice
“Starbucks at Home” coffee products will be available on Lazada (Malaysia) and FairPriceOn (Singapore) on the “Starbucks At Home” official store as well as on Nescafé Dolce Gusto’s web store from 26 August 2019, and progressively on other e-Commerce platforms and leading retailers.
In the next phase of the launch, the “We Proudly Serve Starbucks” which offers integrated business solutions for foodservice outlets will introduce the signature Starbucks coffee taste profile and flavors to serve the unique needs of foodservice customers.
Through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice coffee and tea products around the world, outside of Starbucks locations and excluding Ready-to-Drink products. The alliance will consolidate Nestlé’s leading position in the global coffee business and expand the global reach of the Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy present in Malaysia. Since 1912, we have been nourishing Malaysians for over a century through our quality brands and products, whilst maintaining our Halal excellence and integrity. This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more, please visit www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia
