KidZania Kuala Lumpur

KidZania Kuala Lumpur is an award-winning indoor family edutainment centre that offers interactive learning and role play experiences for kids. The first of its kind in providing edutainment fun, KidZania empowers and inspires kids to pursue their life’s dreams by providing them an avenue to explore what it’s like to live and work in a real functioning city. KidZania’s kid-sized city experience which is targeted at kids aged between 4 to 14 years, allows them to choose from over 100 job related role-plays spread across 60 various cityestablishments.

Location

KidZania Kuala Lumpur is located at Curve NX in Mutiara Damansara, just a 45-minute drive from Kuala Lumpur International Airport (KLIA), 20-minute drive from Sultan Abdul Aziz Shah Airport in Subang, and a mere 15-minute drive from downtown Kuala Lumpur.

It is connected to The Curve shopping mall via a link bridge and within easy walking distance of IKEA Damansara, IPC Shopping Centre, and eCurve.

Size = 80,000 square feet

Capacity = 1,700 people at any one time

History

The KidZania concept was founded and developed in Mexico in 1996 by Xavier Lopez Ancona. Initially known as La Ciudad de los Nifios or The City of Children, KidZania’s first location opened in Santa Fe, Mexico (a suburb of Mexico City) in September 1999 where it exceeded all expectations, attracting nearly 800,000 visitors and, to date’, some 41 million visitors in all of its locations across the world.

Since then, KidZania has expanded, creating a network of 26 KidZania metropolises around the world, including KidZania Kuala Lumpur. Coming soon are KidZania Toronto, KidZania Paris, KidZania Surabaya, KidZania Nagoya, KidZania Doha, KidZania Riyadh, KidZania Johannesburg, KidZania Abu Dhabi and KidZania Chicago, Dallas and New York.

Concept

KidZania provides a safe, unique and very realistic educational environment that allows kids between the ages of 4 to 14, to engage in over job 100 role-play activities across 60 different establishments. As in the real world, children perform “jobs” and are either paid for their work or pay to shop or to be entertained. An indoor edutainment facility, KidZania is built as a replica of a real functioning child-sized city, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

At KidZania Kuala Lumpur, kids are the judges, TV crews and magicians in any one of the selection of authentic role-playing activities. Kids learn through experience about different professions, how a city works, financial literacy, living in a community and how to work both independently and as a team.

Among some of the interesting activities that kids can do during their visit to KidZania are: piloting-an airplane, putting out fires, being a paramedic or surgeon, hosting and supporting the production of a television program or enjoying the fun and exclusive experience of attending classes at university. By completing the prescribed tasks, kids earn kidZos which can be saved in the bank, or spent purchasing other goods and services.

Educational Value

Learning through role-playing is not merely fun, it also has very positive educational, psychological and motivational benefits. By blending reality with entertainment, KidZania provides an authentic and powerful developmental experience, preparing kids to understand and manage their world. Kids acquire real-life skills, learn about working and having a career and are introduced to the fundamentals of financial literacy. While children are having fun at KidZania, they are also learning socialization skills, mutual cooperation and respect. Their creativity shines, they learn independence and they develop skills in decision-making, creativity, critical thinking, communication, confidence, and collaboration by participating with the community —- all skills that they will need to succeed as _ adults.

Learning Destination

KidZania Kuala Lumpur has been endorsed by the Malaysian Ministry of Education as an ideal destination for students to promote both physical and intellectual growth. The scope of activities in each of the 60 establishments at KidZania can be linked to several areas within the various school syllabuses, effectively supplementing the school’s curriculum as a co- curricular learning programme.

Awards KidZania Kuala Lumpur

2018 Superbrand Malaysia

2017 TripAdvisor Certificate of Excellence

2015 Best Employee Engagement Strategy, Silver Winner (Asia Pacific Loyalty & Engagement Awards)

2014 Best Experience for Kids, Winner (Best of Malaysia Awards, Expatriate Lifestyle)

2013 Best Experience for Kids, Winner (Best of Malaysia Awards, Expatriate Lifestyle)

2013 Best Online Driver (Marketing Events Awards)

KidZania Franchise 2018 Global Leisure Operator of the Year (The Global RL] Awards) 2012 National Quality Award (Ministry of Economy)

2012 Best Mexican Company (Las Mejores Empresas Mexicanas)

2011 CSR Distinctive (Mexican Philanthropy Centre)

2011 New Outstanding Product (Korean Management Association Consulting) 2011 Excellence Award (AmericaEconomia)

2011 Most Innovative & Leisure Concept Award (Global RLI)

2011 Best Mexican Company (Las Mejores Empresas Mexicanas)

2011 Best Integrated Marketing Campaign (Brass Ring Awards, IAAPA)

2011 Outstanding Franchise Abroad (Mexican Franchise Association)

2010 Best Mexican Franchise Abroad (Mexican Association of Franchises) 2010 National Award of Exportation (Premio Nacional de Exportation)

2010 Rising Star of the Year (Global RLI Award)

2010 Entrepreneur of the Year Mexico (Ernst & Young, Media Category)

2009 CSR Distinctive (Mexican Philanthropy Centre)

2009 Best Technological Innovations, Best Mexican Franchise Abroad, Best Advertising Campaign (Mexican Association of Franchises)

2009 Best Integrated Marketing Campaign (Brass Ring Awards, IAAPA)

2009 Global Leisure Operator Award (Retail & Leisure International)

2009 Best Concept Award (MAPIC)

2008 Best Media and Support (Children’s International Communication Festival ‘El Chupete’)

2008 Best Integrated Marketing Campaign (Brass Ring Awards, |AAPA)

2007 Best Business Responsibility Practice (Mexican Philanthropy Centre)

2007 Best Integrated Marketing Campaign (Brass Ring Awards, I[AAPA)

2007 Good Design Award (Japanese Industrial Design Promotion Organization)

2007 The Top 50 Most Innovating Enterprises (Information Week Mexico) 2007 Best New Brand (National Marketing Award Al Ries, Anahuac University) P4idZania

Kuala Lurmpur

2007 Best External Support (Mobility and Development of Mexico)

2006 Best Business Responsibility Practice (Mexican Philanthropy Centre) 2006 Top Family Entertainment Centre (IAAPA — KidZania Monterrey) 2005 Great Brand (Mexico’s Greatest Brands)

2003 Top Family Entertainment Centre (IAAPA — KidZania Mexico City)

2001 Best New Theme Park (Themed Entertainment Association) 2000 Marketing Star (ADCebra Magazine) 1999 Best New Business (Expansion Magazine)

Address

Curve NX, No. 18, Jalan PJU7/5, Mutiara Damansara, 47810 Petaling Jaya, Selangor

Website www.kidzania.com.my

Facebook www.facebook.com/KidZaniaKualaLumpur

Instagram KidZania Kuala Lumpur @KidZaniaKL

Youtube http://youtube.com/KidZaniaKualaLumpur

CareLine 1 300 13 KIDZ (5439) 9.00 am — 6.00 pm (Monday to Saturday)