Samsung Electronics unveiled new software upgrades for Samsung Smart TVs and Galaxy Buds2 Pro that will transform the audio experiences on even more connected devices. The latest improvements enable rich and complicated audio transmission to adjacent Bluetooth devices on Samsung TVs equipped with Auracast broadcast audio technology.
LE Audio, an advanced Bluetooth audio standard, broadens the spectrum of audio experiences to deliver more complex and richer sound that goes beyond providing better-sounding music, but also allows users to share sound with others as they personally experience it. As a pioneer of innovative technologies, Samsung has been leveraging new LE Audio-based features that further elevate sound experiences, including 360 Audio Recording, enabling Galaxy smartphone users to capture sound on video precisely as they hear it without the need for professional equipment.
And now, with Auracast broadcast audio technology for Galaxy Buds2 Pro and Samsung 2023 Neo QLED 8K and 2023 MICRO LED, rolling out via software updates starting this September[1], Samsung is again upleveling and expanding connected experiences beyond mobile devices to home appliances. With Auracast, users can turn their device into a shared radio station able to broadcast across connected devices. Leveraging the new LE Audio, it allows users to connect multiple sets of Buds to a TV[2] while users could only connect a maximum of two devices previously. Auracast opens a variety of potential use cases and possibilities for further device applications — from augmented or assistive listening in a theater or lecture hall for those who want hear better, to sharing a playlist from your smartphone while on a run with friends, to even multi-language support without translation devices by sending different language interpretations via different channels.
“As an innovator across a wide range of electronic devices — from smartphones to wearables, and from TVs to home appliances — we at Samsung are in a unique position to capitalize on delivering more seamless and extended experiences,” said Junho Park, VP and Head of Galaxy Ecosystem Product Planning Team, MX Business at Samsung Electronics. “LE Audio is a perfect example of that shows our commitment to connected experiences across our entire library of devices, and how Samsung is introducing new capabilities and technologies that bring them all together.”
The new Auracast feature is just one example of how Samsung is connecting devices and services and offering novel experiences to users. Stay tuned for more exciting announcements of Samsung’s connected experiences to be shared at this year’s IFA event, held this September 1-5 in Berlin.
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