The nationwide “Happy New Year 2026 with Hock Kee Kopitiam: The Most Joyful Wins” coloring and drawing competition has officially come to a close, marking a spectacular success with 810 young artists participating from all corners of Malaysia. This initiative served as more than just a creative outlet; it functioned as a powerful bridge between youthful imagination and charitable action. To celebrate this milestone, winning artworks are now being featured in a dedicated online exhibition on the Hock Kee Kopitiam official website, where the public can support a noble cause.
In a heartwarming display of corporate social responsibility, Hock Kee Kopitiam has pledged that 100% of the proceeds from the sale of these artworks will be donated to the National Autism Society of Malaysia (NASOM). CEO Nick Ng highlighted that the project aims to give these children’s creations a deeper purpose, transforming simple sketches into a lifeline for the autism community. By visiting the online gallery, supporters can purchase these unique pieces starting from RM50, contributing directly to the development of programs and resources for individuals on the spectrum.
(From right) Nick Ng, Founder of Hock Kee Kopitiam, and Isaac from Two Creative Art & Design with the Group A winners (ages 4–6) of the “The Most Joyful Wins” nationwide art competition.
The competition, which took place throughout December 2025, focused on children aged 4 to 12, encouraging them to depict joy and culture through their eyes. After a meticulous selection process, 13 winners were crowned in Group A (ages 4–6) and Group B (ages 7–9), while 14 winners were recognized in Group C (ages 10–12). The diversity of the submissions provided a refreshing look at how the younger generation perceives happiness and heritage in a modern Malaysian context.
The integrity of the contest was upheld by a high-profile panel of judges, featuring Hock Kee Brand Ambassador Bella Astillah alongside experts from Two Creative Art & Design and NASOM board members. Media partners from Utusan Malaysia and Oriental Daily also contributed to the evaluation process, ensuring that the winners represented the very best of the 810 submissions. This collaboration between the corporate, creative, and media sectors underscores the widespread community support for inclusive initiatives that empower both young talents and vulnerable groups.
(From right to left) Nick Ng, Founder of Hock Kee Kopitiam, and Julian Wong, Chairman of The National Autism Society of Malaysia signed a CSR partnership collaboration agreement.
Julian Wong, Chairman of NASOM, expressed his appreciation for the initiative, noting that such partnerships are vital for raising both funds and public awareness about autism. By showcasing these artworks at various Hock Kee Kopitiam outlets—spanning from Kuala Lumpur and Selangor to Johor, Perak, and Kelantan—the brand continues to foster a culture of compassion. This project serves as a reminder that the simplest expressions of art can lead to significant social impact, bringing a joyful start to the year 2026 for the entire community.