Bateriku (M) Sdn. Bhd., Malaysia’s leading provider of Connected Roadside Assistance Solutions, has entered into a strategic partnership with CAM (R&A Marketing Sdn. Bhd.), a subsidiary of Sendok Group. The collaboration, formalized through a Memorandum of Agreement (MOA), aims to offer an enhanced vehicle ownership experience for clients of CAM’s Light Commercial Vehicle (LCV) lineup.
CAM, the official distributor of Light Commercial Vehicles in Malaysia, boasts a diverse range of vehicles, including vans, minibuses, light trucks, special-purpose vehicles, and the electric-powered CAM EV lineup. On the other hand, Bateriku.com provides 24/7/365 on-demand vehicle breakdown support for Internal Combustion Engine (ICE), hybrid, and electric vehicles.
The official signing ceremony took place at the Bateriku.com Podium, marking a pivotal milestone in the collaboration between the two industry players.
Under this partnership, CAM clients will gain access to round-the-clock vehicle breakdown support through Bateriku.com’s 24/7/365 Contact Centre. The service is backed by a nationwide network of Bateriku.com’s trained gig mobile technicians, known as “BHeroes.” These technicians will provide on-site, on-demand support for services such as jumpstarts, battery replacements, tyre changes, and towing services, available anytime and anywhere.
Bateriku.com has also been appointed as a strategic service provider for CAM, introducing value-added offerings designed to simplify the after-sales process. These include onsite battery replacement services as well as pick-and-drop services for scheduled vehicle maintenance. This service will be facilitated through Bateriku.com’s extensive workshop network, which includes established brands like Petronas AutoExpert and Mannol Workshops. The initiative aligns with the growing demand for hassle-free automotive solutions, providing businesses with greater convenience, reduced costs, and improved operational efficiency.
Azarol Faizi Bin Zakaria Ansari, CEO of Bateriku.com, shared his excitement about the collaboration, stating, “We are grateful for the trust that CAM (Sendok Group) has placed in Bateriku.com. This partnership is a testament to our shared goal of enhancing customer experiences through sustainable and innovative automotive solutions. By combining CAM’s extensive industry expertise with our scalable platform, we aim to redefine industry standards for convenience and efficiency.”
Meanwhile, CAM’s Senior Manager, Gwee Chin Li, expressed his satisfaction with the strategic alliance, saying, “Throughout 2024, we conducted multiple pilot programs with Bateriku.com to evaluate their on-demand roadside assistance and pick-and-drop services. The results were exceptional, and we are thrilled to officially partner with a proven player in the industry. Together, we aim to provide added value to our growing client base and enhance the overall customer experience.”
The partnership is expected to drive substantial revenue growth, with service demand projected to increase by 3,000 to 4,000 additional vehicles annually. The collaboration will strengthen CAM’s market position while expanding Bateriku.com’s nationwide reach via its BHeroes and Bpreneurs network.
For more information on this strategic collaboration, visit www.bateriku.com or www.cammalaysia.com.my for the latest updates.
