Applecrumby®, Malaysia’s leading premium babycare brand, is celebrating 13 years of trust and loyalty from Malaysian families with the launch of a nationwide contest designed to thank parents and caregivers for their continued support. In marking this milestone, the brand aims to reward families with the perfect year-end surprise: a memorable holiday experience. Running until 30 November 2025, the campaign encourages families to enjoy quality time together while standing a chance to win prizes worth more than RM20,000, including family vacation vouchers and Touch ’n Go Reload Pins. A total of 72 winners will be selected across the country, underscoring Applecrumby®’s ongoing commitment to supporting modern parents with safe, innovative, and accessible babycare solutions.
“We’ve grown alongside Malaysian families, and this campaign is our way of saying thank you for 13 incredible years,” said Jesmine Tan, COO and Co-Founder of Applecrumby®. “We look forward to bringing even more joy, innovation, and support to parents in the years to come.” To participate, customers need only purchase Applecrumby® products worth RM80 or more in a single receipt at any participating physical or online retailer during the contest period, followed by submitting their entry through the brand’s official channels.
Since its establishment in 2012, Applecrumby® has evolved from a local babycare label into a globally recognised name in clean-label parenting care. The brand has earned the confidence of discerning parents in Malaysia and abroad, reflecting its dedication to safe, high-quality, and thoughtfully designed baby essentials. This commitment has been acknowledged through numerous recent accolades, including Best Baby Laundry Detergent and Best Bottles & Utensils Cleanser at the Parents’ Choice Awards 2025, along with five top honours at the Motherhood Choice Awards 2025 for Best Baby Head-to-Toe Wash, Best Pull-Up Diaper, Best Tape Diaper, Best Baby Wipes, and Best Nappy Rash Cream.
For more information and full terms and conditions, visit www.applecrumby.com.
