Amorepacific Launches Sulwhasoo on Lazada

KUALA LUMPUR, 13 June 2019 – Amorepacific, Korea’s largest beauty company, today
announced the launch of global luxury skin care brand Sulwhasoo on LazMall. This marks the
extension and strengthening of the beauty company into the Southeast Asia eCommerce
market.
Sulwhasoo’s Super Grand Opening on LazMall reflects Lazada’s position as the partner of
choice for international brands seeking an eCommerce gateway in Southeast Asia, and its
leadership in bringing prestige beauty brands to shoppers.
“We are pleased to bring Sulwhasoo to Malaysian eCommerce on Lazada, where South Korean
culture, beauty routines and trends have a loyal following amongst local consumers.
Sulwhasoo’s presence on LazMall reinforces Lazada’s leadership as a premium beauty
destination, and commitment in providing our female customers with access to greater product
assortment and quality for all their beauty needs,” said Leo Chow, Chief Executive Officer for
Lazada Malaysia.
Earlier last month, Lazada and Sulwhasoo’s operating company Amorepacific signed a
memorandum of understanding (MOU) to expand the company’s brand footprint. The launch of
Sulwhasoo on LazMall is part of Amorepacific’s strategy to extend its luxury portfolio reach to a
younger audience in the region.
The South Korean beauty and cosmetics conglomerate is already leveraging Lazada’s platform
for distribution of four key brands including LANEIGE, Mamonde, innisfree and ETUDE HOUSE.
These brand stores are housed on LazMall, a dedicated space for shoppers to get direct
access to trusted leading international and local brands, top-rated online brands and authorised
brand distributors.
“Lazada is the region’s eCommerce leader, particularly in the beauty space, and the best
possible partner to take our business online in Southeast Asia. We hope to bring Sulwhasoo’s
value of asian beauty to more customers and help them experience our unique beauty solutions
in a new way,” said Mina Kim, Senior Vice President of Sulwhasoo at Amorepacific
The Super Grand Opening of Sulwhasoo store on LazMall will take place on 13 June 2019,
when shoppers in Indonesia, Malaysia, Singapore, Thailand and Vietnam can access
Sulwhasoo’s holistic range of beauty products, including the brand’s best-selling signature
serum – First Care Activating Serum EX.
Embodying Sulwhasoo’s philosophy of harmony and balance, the serum’s unique JAUM
Balancing Complex™ solution helps deflect signs of aging and is an activating serum that
enhances the effectiveness of other products that follow.

Special Promotions
On the Super Grand Opening Day this 13 June 2019, shoppers can also look forward to
exclusive promotions and all-day deals, follow store contests that promise attractive products,
vouchers and rewards from Sulwhasoo:
 Complimentary Gentle Cleansing Oil 50ml + Gentle Cleansing Foam 50ml with EVERY
purchase between 12-2AM.
 Complimentary 5pc with purchase above RM250 worth RM210, stackable with all gifts
(All Day).
 Follow the Sulwhasoo Flagship Store on LazMall and stand a chance to win a
Sulwhasoo gift set worth up to RM500.
 Any purchase of Sulwhasoo products will receive complimentary shipping until 13 July
2019.
Lazada-only Exclusives
 Purchase Sulwhasoo First Care Starter Kit at RM188, with complimentary 5pcs gift.
 Purchase Sulwhasoo Overnight Vitalizing Mask EX at RM200 and receive
complimentary Herbal Soap.
 Purchase Sulwhasoo Clarifying Mask EX at RM170 and receive complimentary Herbal
Soap.

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About Lazada Group
Launched in 2012, Lazada is the number-one online shopping and selling destination in
Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and
Vietnam. With 300 million SKUs available, Lazada offers the widest range of products in
categories from beauty, fashion, and consumer electronics to household goods, toys, sports
equipment and groceries. Focused on delivering an excellent customer experience, it offers
comprehensive customer care and hassle-free returns through its own first and last mile delivery
arm supported by approximately 100 logistics partners. Lazada Group is majority owned by
Alibaba Group Holding Limited (NYSE: BABA).
About Amorepacific Group
Founded in 1945, Amorepacific is striving to let the world know about “Asian Beauty” by seeking
harmonious beauty of humanity and nature as well as inner and outer beauty as Korea’s biggest
beauty company. With over 30 cosmetics, personal care and healthcare brands, Amorepacific is
leading the global beauty trend by presenting world-class products based on continuous
research and development that combines Asia’s natural ingredients and advanced
biotechnology for consumers all over the world including Asia, North America and Europe.
About Sulwhasoo
Inspired by the ultimate beauty of plum blossoms blooming in the snow, Sulwhasoo, Korea’s
leading luxury beauty brand, presents timeless beauty, conveying the true aesthetics found from
the philosophy of harmony and balance, tradition and modernity. The Sulwhasoo brand gains
wisdom from the laws of nature, pursues beauty reminiscent of nature with precious natural
ingredients and delivers beauty of harmony and balance between the body and the mind by
creating beauty from the inside out. Sulwhasoo globally promotes the value of holistic beauty

with the legendary ingredient such as the Jaum Balancing Complex™ and Korean ginseng,
which contains the wisdom of Asia, with Sulwhasoo’s unique cutting-edge technology. As of
2019, Sulwhasoo has established itself as an authentic global brand, operating in 12 markets
around the world such as South Korea, Mainland China, Singapore, Hong Kong (China),
Thailand, Indonesia, Malaysia, Taiwan, Vietnam, the US, Canada and France, by conveying
Korean traditional beauty and value to all around the world.