WOMEN:girls, in collaboration with Procter & Gamble (P&G) Malaysia and Singapore, and MYDIN Mohamed Holdings Berhad (MYDIN), proudly announces the successful culmination of the Ibu Nakhoda Hidup 2023 programme. The closing ceremony, held at the MYDIN headquarters in Subang Jaya, stands as a resounding testament to the triumphant dedication of these esteemed organisations toward advancing and economically empowering women entrepreneurs across the nation.
The Ibu Nakhoda Hidup programme, launched in 2015, stands as a beacon of empowerment, equipping enterprising mother entrepreneurs with the essential tools, knowledge, and unwavering confidence to flourish amidst the ever-evolving business landscape, enriching their families and broader communities.
“Partnerships serve as the cornerstone of sustainable development, and we are immensely gratified to rekindle our collaboration with Procter & Gamble (P&G) and MYDIN to relaunch the Ibu Nakhoda Hidup programme, following a two-year hiatus due to the pandemic. This programme exemplifies the unyielding values of our esteemed partners. At WOMEN:girls, we understand that empowering mother entrepreneurs doesn’t just uplift communities, it secures the future for generations to come,” declared Izza Izelan, Executive Director of WOMEN:girls, a dynamic non
governmental organisation committed to nurturing women into role models and children into change agents.
The Ibu Nakhoda Hidup initiative is underpinned by the ‘Hulurkan Harapan’ Fund, a visionary fund jointly established by P&G and MYDIN a decade ago to champion social initiatives endorsed by P&G. Each RM10 spent on P&G products at MYDIN Hypermarkets and the Roadshow, from its inception in May until June this year, contributed 5 cents to this impactful fund, culminating in an impressive RM95,000 total collection. Through this resource, every mother entrepreneur is uniquely supported with tailored aid, whether in the form of goods, services, equipment, or materials essential to elevate their entrepreneurial pursuits.
Following a meticulous evaluation of 104 mothers interviewed across diverse locations, including Kuala Lumpur, Selangor, Terengganu, Penang, Negeri Sembilan, Johor, Melaka, Kelantan, Sabah, and Sarawak, six exceptional mother entrepreneurs have been chosen as recipients of the 2023 programme.
The six include Chendra Anak Bahak, a Kuching-native food entrepreneur pioneering traditional Borneo cuisine in Peninsular Malaysia; Yenny Jamrut, a Sabahan cendol artisan poised for innovative expansion; Mariani Idris, an agriculture enthusiast from Kuching with over two decades of plant and fertiliser expertise; Masinah, a Sabah-based purveyor of salted fish and dried shrimps with aspirations of international exports; Azmira Ali, a Sambal Penyet maven expanding her sambal-making enterprise; and Paremala Vanni, a bakery proprietor and certified baking instructor committed to widening her impact through extended baking classes.
P&G’s relentless commitment to empowering women entrepreneurs and sparking transformative change resonates profoundly through its steadfast endorsement of this initiative. Mr. Nantha Kumaran Kalimuthu, Country Manager of P&G Malaysia and Singapore, asserted, “At P&G, we are committed to empowering women and driving positive change in communities. The Ibu Nakhoda Hidup 2023 campaign reflects our collective dedication to empowering women, fostering economic growth, and building a more inclusive society. Through strategic collaborations like the Ibu Nakhoda Hidup programme, P&G leverages its extensive expertise and resources, bestowing financial backing and invaluable upskilling prospects. We hope to provide a solid foundation for them to reach new heights of success. By equipping aspiring mother entrepreneurs with the skills to expand their enterprises, we aspire to empower these women to establish, flourish, and amplify their earnings, creating fresh job opportunities within their communities.Their triumph will stand as a model for fellow women, engendering a virtuous cycle of reinvestment in families and communities.”
Datuk Wira (Dr) Hj. Ameer Ali Bin Mydin, Managing Director of Mydin Mohamed Holdings Berhad, “MYDIN proudly continues our collaborative journey with P&G Malaysia and Singapore and WOMEN:girls in nurturing and enriching maternal entrepreneurial prowess through the Ibu Nakhoda Hidup programme. At MYDIN, we are committed to encouraging and equipping mother entrepreneurs with exposure, resources, and nurturing conditions to flourish. This we do by significantly contributes to a more comprehensive and thriving society, embodying an unwavering allegiance to women’s empowerment and economic advancement.”
The Ibu Nakhoda Hidup 2023 programme once again epitomises the unswerving dedication of WOMEN:girls, P&G, and MYDIN, accentuating their shared resolve to empower women entrepreneurs, kindle economic growth, and forge an enduring impact within Malaysian communities. From ice cream vendors to music tutors, this initiative has already empowered 25 mother entrepreneurs spanning Malaysia, surmounting barriers to business accomplishment and enriching their families and communities.
The closing ceremony of Ibu Nakhoda Hidup 2023 radiates a beacon of aspiration, empowerment, and collaboration, underscoring the collective commitment of WOMEN:girls, P&G, and MYDIN in steering meaningful transformation within Malaysia’s entrepreneurial ecosystem.
For information on this year’s WOMEN:girls Ibu Nakhoda Hidup programme with P&G and MYDIN, visit www.womengirls.org or contact WOMEN:girls via their social media channels on Instagram (@womengirls), Twitter (@WOMENgirls_), Tiktok (@_womengirls) and Facebook (@WOMENgirlsInspire).
