Samsung Unveils Future of Home Entertainment with AI-Powered TVs and Sound Devices

Get ready for a revolution in your living room as Samsung Electronics Malaysia proudly introduces its latest range of AI-powered TVs, including the groundbreaking Neo QLED 8K and 4K models, along with the innovative OLED TV. These cutting-edge devices are set to redefine what it means to enjoy smart viewing, promising to transform the home entertainment experience for consumers across Malaysia.

“Samsung has been at the forefront of AI research for over a decade, integrating intelligent features into our visual display products. Our 2024 lineup takes this a step further with on-device AI and seamless integration across devices, offering an upscaled experience like never before. With the latest Neo QLED 8K, Neo QLED 4K, and OLED TVs, we are bringing the future of AI-powered technology into the comfort of every Malaysian home,” said Mr. Denny Kim, President of Samsung Malaysia Electronics Sdn Bhd.

To complement these exceptional viewing experiences, Samsung’s latest sound devices are equipped with industry-leading sound technologies, designed to elevate the visual experience of their stunning TVs. Whether it’s the crisp clarity of dialogue or the richness of music, these new sound devices promise to make every audio detail as captivating as the visuals.

AI-nnovative Performance: Neo QLED 8K Sets New Benchmarks

The Neo QLED 8K TV is a game-changer, featuring the NQ8 AI Gen3 processor – Samsung’s fastest and most powerful AI engine yet. With its on-device AI engine, the Neural Processing Unit (NPU), this TV delivers twice the speed and an eightfold increase in neural networks, processing both pictures and sound simultaneously for unparalleled clarity and naturalness.

The 8K AI Upscaling feature enhances low-resolution content, unlocking the full potential of Samsung’s 8K display. The AI Motion Enhancer Pro ensures smoother visuals, while the Real Depth Enhancer Pro adds a lifelike depth to images, setting a new standard in visual immersion.

Available in two models, the QN800D and QN900D, these TVs come in 75 and 85 inches, with the QN900D featuring an Infinity Air Design, including a slim side profile and a Mystic Floating Stand that reflects a unique mirror effect.

The Active Voice Amplifier (AVA) Pro Function enhances dialogue clarity, using deep-learning technology to extract voices from mixed audio, ensuring every word can be heard clearly at any volume.

Samsung has also introduced AI Customization Mode, AI Auto Game Mode, and AI Energy Mode, each designed to optimize the viewing experience and energy usage, adapting to user preferences and behaviors.

Extensive AI Features Across Samsung TV Lineups

The Neo QLED 4K and OLED TV lineups offer a variety of choices to suit different lifestyles and preferences, showcasing Samsung’s commitment to catering to all Malaysian consumers.

The 2024 Neo QLED 4K, inspired by the flagship 8K models, features the NQ4 AI Gen2 Processor, delivering stunning 4K resolution with exceptional clarity. Available in sizes from 55 to 98 inches, this series promises the ultimate 4K UHD experience.

Samsung’s OLED TVs, also powered by the NQ4 AI Gen2 Processor, feature Motion Xcelerator 144Hz for fluid motion and rapid response times, making them the perfect companion for gaming. Offered in two models, the S95D and S90D, these TVs redefine the viewing environment for every household.

The Frame 2024: Art Meets Technology

The Frame, Samsung’s top-selling lifestyle screen product, introduces new enhancements for an elevated art experience. With over 2,500 artworks available in the Art Store, users can enjoy an enriched selection. The 2024 edition reduces energy costs through variable refresh rate adjustment in ArtMode5, ensuring both aesthetic enjoyment and energy efficiency.

Diverse and Expansive Audio Lineup

Samsung’s audio lineup is as impressive as its visual offerings. The Music Frame, inspired by The Frame, combines functionality and sophistication, allowing users to showcase personal photos or artwork while enjoying wireless audio. With support for Dolby Atmos, it delivers an immersive sound experience that complements any living space.

The Q-series Soundbar, also featuring Dolby Atmos support, synchronizes seamlessly with Samsung TVs, providing a heightened acoustic immersion that redefines entertainment experiences.

Enhancing Security and Personalization with Samsung Knox

The new Tizen OS Home offers personalized experiences through its ecosystem, with individual user accounts and tailored content recommendations for each household member. Samsung Knox Security protects sensitive data and defends against unauthorized access or malware, ensuring peace of mind in the digital age.

Unbeatable Rewards and Smart Living

From 3 May to 30 June 2024, consumers can earn unbeatable rewards, including Touch n’ Go e-Wallet credits up to RM2,900 and win prizes worth a total of RM140,000 on the latest Samsung AI TV lineup and sound devices. SmartThings’ latest enhancements create a more connected living room experience, enabling users to monitor and manage all their smart Samsung devices and home appliances conveniently from their TV.

For more information on Samsung’s 2024 lineup of TV products, rewards, and experiences, visit

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry, and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, visit the Samsung Newsroom at